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Branding: the design process
RESEARCH – First a designer will spend time researching your brand, sector, and competitors
BRAINSTORMING – Using their research, a designer will sketch up ideas for your logo and brand
PRODUCTION – The designer will turn those sketches into digital artwork, developing several ideas and selecting the best to send to the client
FINETUNING – Based on feedback, the designer will amend the chosen logo(s) until the client is happy with the finished design
Lies, damn lies, and statistics
“I regularly work with Leese on a variety of graphic design projects. She is very flexible and quick to respond, and adept at understanding what we’re trying to achieve. She understands marketing as well as design, which is a real advantage.”
“I can’t recommend Leese enough, for her work on our brochures and promotional pieces. Leese took the time to research our business and understand our objectives before starting the work, which I consider to be paramount, coming up with creative solutions and ideas, always delivered on time. Would thoroughly recommend and will definitely be using Leese’s services again.”
“Leese is an absolute pleasure to work with. I’ve commissioned her to work on two design projects and each time I’ve been hugely impressed by the quality of work and her professionalism. I’d heartily recommend working with her and I know that I plan to again in the future.”